Blue Jeans - Western Wear

 

 

 

 

 

Blue jeans are casual pants made from denim, noted for their strength and comfort. They have been worn by sailors and California gold miners as sturdy work pants, by the young as a statement of their generation, and by the fashionable, who are conscious of the prestige conveyed by designer names.

Levi Strauss, an enterprising immigrant who happened to have a few bolts of blue denim cloth on hand, recognized a need for strong work pants in the mining communities of California. He first designed and marketed Levi's in 1850, and they have stayed essentially the same ever since, there have been only minor alterations to the original design.